STRATEGY FIRST.
DESIGN SECOND.
EXECUTION ALWAYS.
Hi, I'm Naiké Owens
Founder & Creative Strategist
"Over a decade of experience in transforming brands through strategy, design, and storytelling."
I'm a multidisciplinary graphic designer, creative director, and brand strategist with a passion for turning big ideas into meaningful visual experiences. For me, design has always been about more than making something look good. It's about telling stories, creating connections, and building brands that people remember.
I'm currently a senior Graphic Design student at Florida A&M University, where I also serve as a Brand Advancement & Communications Intern with FAMU Athletics, creating visual content for the Volleyball, Women's Basketball, and Softball programs. Working in collegiate athletics has sparked an even greater passion for sports design and the creative energy behind it. From game-day graphics and digital campaigns to celebrating athletes and defining moments, I've discovered how much I love being part of the storytelling that happens beyond the game itself. It's an industry I'm excited to continue growing in and pursuing professionally.
Outside of athletics, I'm the Founder and Creative Director of Melanin Marketing, where I help businesses, entrepreneurs, and organizations bring their visions to life through branding, digital marketing, website design, and creative strategy. Over the years, I've had the opportunity to collaborate with clients across sports, entertainment, hospitality, and entrepreneurship, with my work earning 10 Florida Print Awards.
My creative journey has also opened doors beyond the design screen. Recently, I had the opportunity to speak at FAMU's All-School Colloquium, representing the Graphic Design program and sharing my personal journey with fellow students. I also served as Team Leader for a three-person UX/UI design team, where I helped lead the development and presentation of an interactive African art museum application in front of representatives from Google. Both experiences have pushed me to grow not only as a designer, but also as a leader, storyteller, and creative problem-solver.
Whether I'm developing a brand identity, designing for collegiate athletics, leading a creative project, or speaking in front of an audience, my approach remains the same: create with intention, think beyond the obvious, and make every design mean something.
And while I've accomplished a lot along the way, I still feel like I'm just getting started.
Hi, I'm Naiké Owens
Founder & Creative Strategist
"Over a decade of experience in transforming brands through strategy, design, and storytelling."
I'm a multidisciplinary graphic designer, creative director, and brand strategist with a passion for turning big ideas into meaningful visual experiences. For me, design has always been about more than making something look good. It's about telling stories, creating connections, and building brands that people remember.
I'm currently a senior Graphic Design student at Florida A&M University, where I also serve as a Brand Advancement & Communications Intern with FAMU Athletics, creating visual content for the Volleyball, Women's Basketball, and Softball programs. Working in collegiate athletics has sparked an even greater passion for sports design and the creative energy behind it. From game-day graphics and digital campaigns to celebrating athletes and defining moments, I've discovered how much I love being part of the storytelling that happens beyond the game itself. It's an industry I'm excited to continue growing in and pursuing professionally.
Outside of athletics, I'm the Founder and Creative Director of Melanin Marketing, where I help businesses, entrepreneurs, and organizations bring their visions to life through branding, digital marketing, website design, and creative strategy. Over the years, I've had the opportunity to collaborate with clients across sports, entertainment, hospitality, and entrepreneurship, with my work earning 10 Florida Print Awards.
My creative journey has also opened doors beyond the design screen. Recently, I had the opportunity to speak at FAMU's All-School Colloquium, representing the Graphic Design program and sharing my personal journey with fellow students. I also served as Team Leader for a three-person UX/UI design team, where I helped lead the development and presentation of an interactive African art museum application in front of representatives from Google. Both experiences have pushed me to grow not only as a designer, but also as a leader, storyteller, and creative problem-solver.
Whether I'm developing a brand identity, designing for collegiate athletics, leading a creative project, or speaking in front of an audience, my approach remains the same: create with intention, think beyond the obvious, and make every design mean something.
And while I've accomplished a lot along the way, I still feel like I'm just getting started.
MOST BRANDS DON’T HAVE A DESIGN PROBLEM.
THEY HAVE A CLARITY PROBLEM.
They’re trying to market without a foundation.
Post without a message.
Sell without positioning.
We exist to fix that.
At Melanin Marketing, we believe your brand should be built with intention, backed by strategy, and executed with purpose.
WE BUILD CREATIVE SYSTEMS, NOT JUST DELIVERABLES.
Cobalt
Lemon
Peach
We create packaging that’s strategic, beautiful, and functional. Depending on your product and needs, this can include:
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Custom Label Design: For bottles, jars, skincare, candles, food & beverage, and more.
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Box & Container Design: Packaging for cosmetics, wellness products, or specialty goods.
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Pouch, Bag & Wrapper Design: For snacks, coffee, tea, spices, sauces, or seasonings.
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Thank You Inserts | Branded Collateral: Small branded touches that enhance the unboxing experience.
Whether you need one label or a complete packaging system, we’ll design packaging that makes your product stand out and feel premium.
Our Process
Here’s how we make your rebrand seamless:
We learn about your product, your audience, and your vision.
Discovery & Strategy
We create initial concepts that reflect your brand identity.
Concept Development
Together, we refine and revise the design until it’s perfect.
Refinement & Revisions
You’ll receive everything you need to send directly to your printer or manufacturer.
Final Files & Print-Ready Delivery
The Transformation
With our packaging design, you’ll:
Increase your product’s shelf appeal and customer interest.
Build a stronger, more professional brand presence.
Create packaging that aligns with your pricing and helps you charge what you’re worth.
Deliver an unboxing experience that leaves a lasting impression.
