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Balanced Entertainment
Service Type
Branding & Identity Design
Approach
Industry + audience research
Refined storytelling rooted in artistry and entertainment
Bold, timeless visuals for long-term brand recognition
Color psychology (red for passion, power, energy)
Balanced structures in typography for symbolism
Impact
Professional, versatile logo adaptable across music + film
Cohesive identity for multi-artist representation
Stronger recognition and trust in the entertainment industry
Elevated credibility for artist development + filmmaking ventures
Balanced Entertainment is a professional entertainment company specializing in artist development for musical artists and filmmaking. The goal of this project was to create a timeless, versatile brand identity that could grow alongside the company’s vision without confining it to one box.
The design process included exploring industry research and competitor analysis, removing overly literal symbolism, and focusing on creating a strong visual identity that conveys balance, passion, and authenticity. Instead of relying on pink tones, red was chosen to symbolize boldness, love, fearlessness, and power, qualities central to entertainment and artistry. Typography was carefully structured to visually embody “balance” while keeping the brand sleek and adaptable.
Final deliverables included a custom logo suite presented in multiple variations, designed to support Balanced Entertainment’s diverse range of projects across music and film, while ensuring brand recognition and professionalism at every touchpoint.
