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ProHairTextures
Service Type
Brand Identity Rebrand
Website Design & Development
Creative Direction & Photoshoot Styling
Social Media Ad + Asset Design
Approach
Redesigned logo + elevated brand colors
Built a luxury-focused website
Directed photoshoot for elevated CEO positioning
Designed cohesive social media ads + assets
Impact
Elevated Loraaine’s image from stylist to CEO + industry expert
Positioned brand to resonate with higher-end clientele
Delivered a polished, luxury presence across digital + visual platforms
ProHairTextures partnered with us for a full rebrand designed to reflect the growth of its founder, Loraine. Known for her expertise in microlinks and hair extensions, she wanted her brand to elevate her presence from simply being seen as the stylist to being recognized as the CEO and authority in her industry. To reach a more luxurious, high-end clientele, we guided every part of her transformation.
We reimagined the logo, refreshed the brand colors, and built a modern, luxury-focused website that communicated professionalism and expertise. Beyond design, we provided creative direction for her photoshoot, ensuring her visuals matched the elevated brand image she wanted to project. We also created social media ads and branded assets that gave her a polished and cohesive presence across all platforms.
The result was more than a rebrand, it was a repositioning. ProHairTextures now embodies confidence, sophistication, and leadership, allowing Loraine to step fully into her role as CEO and attract the clientele she envisioned.
