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Golden Roots
Service Type
Branding & Identity Design
Packaging Design
Promotional Applications
Approach
Brand + audience research
Cultural storytelling inspired by Caribbean heritage
Bold visuals, colors, and symbols for connection
Eco-conscious packaging + print materials
Impact
Luxury yet authentic brand look
Stronger cultural resonance with consumers
Cohesive packaging + promotional presence
Elevated product experience + brand trust
Golden Roots Tea Company is a culturally inspired tea brand created to honor heritage, promote wellness, and offer a soulful tea experience rooted in Caribbean tradition. This full-scope branding project includes everything from strategy and storytelling to packaging and promotional design.
The goal was to craft a cohesive brand identity that blends luxury with authenticity, using bold visuals, rich colors, and rooted symbolism to connect with health-conscious, culturally aware consumers. Final deliverables included a custom logo, eco-conscious packaging, product mockups, and a full-page magazine advertisement, demonstrating how thoughtful design can bring a brand’s story to life.
Golden Roots Tea Company embodies the warmth, comfort, and intention that tea represents in Caribbean households. Each design decision was made to reflect tradition, elevate the product experience, and inspire a deeper brand connection.
